January 05, 2009

	From Bob Nelson, President POWER Retailing™
	Dear Retailer,

If you have a store full of inventory and not enough cash flow, I have some good news for you: My company, Power Retailing, has helped thousands of smart, successful retailers like you, who found themselves in a jam... and are looking for the right solution.

Whether you're reorganizing, transforming, liquidating, or going out of business, POWER Retailing can guarantee you immediate revenue for your business when you use the simple yet extraordinarily powerful techniques we have developed, refined and proved in the marketplace, over the last 20 years.

You might be thinking: Everything in retailing is different today. What used to work, doesn't work anymore.

Yes, that's true. But there are certain strategies and techniques that are working right now, today, in this very shaky economy, in the select group of retail stores we work with - all kinds of stores, from apparel to hardware to gifts to sporting goods, office supplies, jewelry and more.

We'll put together a "high impact" system, customized to your business, to bring in customers, ramp up your sales, and maximize the net worth of your business assets.

Here's just one example of what we do:

The Prospector, a well-known outerwear and camping store in Alaska, needed to convert unwanted inventory into cash quickly to finance a remodeling project without incurring debt.

To help the store achieve its goals, with careful planning we put together an 11-week "Remodeling Sale" event. This resulted in over 1 Million Dollars in sales... more than double the same period of its previous year.

With specially designed merchandising, advertising, and promotional strategies, the store improved sales by 262%. The dramatically increased cash flow allowed the company to better balance inventory mix and successfully reopen with a newly designed format.

Note: You don't have to own a 25 year established store like The Prospector. Whether you’re located in CALIFORNIA, TEXAS, FLORIDA, MINNESOTA OR ANYPLACE ELSE … we can replace outdated methods with fresh advertising and merchandising tools and techniques that bring immediate results.

Regardless the size of your business or the products you sell, there are effective solutions to help you generate cash, eliminate stress and enjoy your life again.

POWER Retailing's unique marketing and advertising techniques move inventory so fast, and generate so much cash - without sacrificing prices, it will truly amaze you.

Here's the best news, especially if you are wondering, "What's this going to cost me?"

You pay ONLY FOR RESULTS. In other words, you pay only if, when, and after you've already put money in your pocket!

Yeah, I know. It's hard for you to believe. Well, let me bring up the question you probably have on your mind: How do we do it?

It all depends on your situation, and the solution we develop that is right for you. With our ongoing support and tactical assistance, you’ll achieve hundreds of percent increases in your total revenue.

The profitability of the customers' response, advertising outcome, average size order, frequency of purchases, and total sales volume -- all go up. Not just in small steps, but by giant leaps!

For example...

• Edward's Men’s Store in Portales, New Mexico worked with us for its "Store Closing Sale". During its years of operation, the highest sales in any one day were approx. $4,200; using our creative system, on the first day of their sales event, they generated $25,683 plus tax.

• Fashion West, gifts and apparel, hired us for their "Retirement Sale" in Renton, Washington. The sales event generated $415,393 compared to $151,829 the same period of the year before. Applying new merchandising and advertising techniques, sales increased 274%.

• Maggie O'Shaughnessy's, an apparel and golf store in Arizona, merged two of its locations. Executing an integrated 3-pronged marketing approach, a "Moving Sale" was launched to clear out store merchandise. By attracting new customers and setting the store apart from the competition, sales increased 358%.

• Faye’s of Montrose, a small department store in Southern California, generated 9 months of a normal year's business during a 12-week "Going Out Of Business Sale". Working closely with management, we provided the process that increased sales 346% when compared to the previous year, month-to-month period.

As the founder of POWER Retailing, I have spent the last two decades solving problems and significantly increasing bottom-line results of over 1,000 clients throughout the United States, Canada, and other English-speaking countries of the world. I have dealt with every type of retail store you can imagine with clients ranging in size from less than 150,000 dollars a year in sales to Millions of dollars a year in sales, and everything in between.

I'm fortunate. I've been very successful in my advising and marketing work. In addition to reducing your time, effort and risk, our clients have proven to produce remarkable results far beyond their wildest dreams.

Who can profit from this experience, knowledge, and special expertise?

You can. With a 20 year track record of creating profit-making opportunities, I can show you powerful ways to maximize your business potential.

This is what our clients have to say...

		"Thanks to your methods, letters, ads and stock needs, this sale has turned out incredible. The nominal fee you charged us was the greatest investment we ever made for any other sale we ever staged." Color - Ed Goldstein - Passy’s - Lakewood, CA "By following your advice, amazing things happened. The first day of our Change of Ownership Sale we did over $22,000. This was four times larger than our biggest day ever in the ten year history of the store." - Karen Keller - Appropo's - Parker, CO "We are overwhelmed by the response of our Blow-Out Sale and really shocked out of our shoes. We followed your plan and everything went exactly the way you said it would. If it can work for a small town in Mississippi, it can work anywhere." - Cindy O'Callaghan - The Cottage - Saltillo, MS "We consider our Retirement Sale a huge success. The mailer you provided resulted in a $58,000 first day, a tremendous beginning for a 3,500 sq. ft. store. We could not have begun to do our sale as well without your help." - Alice M. Maxwell - Fashion West - Renton, WA

But, what about your situation?

I can promise you this: You will discover thousands of dollars in hidden assets and overlooked revenue-generating opportunities in your business.

For example:

• how to get the best advertising response

• how to sustain your sales volume and keep customers coming back

• and how to maintain the highest profit margin with minimum expense.

These are proven marketing strategies that can be applied in any retail business - but you're just not using them now. When the strategies are customized for your store and implemented correctly - BIG SALES HAPPEN... FAST!

NOW... What gives me and our team of business experts the right to fly around the country helping retailers improve their sales and profits?

Experience. Since 1984, the company has provided retailers with innovative and practical solutions to quickly strengthen your financial position. Our Strategic High Impact Plan is built on a foundation of skills and knowledge within the retail industry that will simplify your efforts and maximize your profits.

Listen, if you need to solve a cash-flow or inventory problem right away, just get on the phone and call me. There's no obligation. And no charge. When we talk, If I don't think our sales-building system can immediately double or triple your sales, believe me, you'll know right away (because, if you don't make money, we don't expect to get paid).

But if I can help, we can get going right away... and your sleepless nights will be over. You'll have cash coming in the door again. And regardless of what you want to do with your store - keep it, sell it, remodel it, expand it, downsize it, change it, or simply retire from it - you'll be able to do so a lot more profitably and with much greater peace of mind!

Whatever your budget, I can help you achieve a whole new level of success. As soon as you're ready to do something about your situation, call me right away. I say that because we get tons of calls from retailers in every region of the country, and I want to make sure I can help you as soon as possible, once you need us.

Just call (480) 460-1980. Call today.

Or if you prefer, email me - bnelson@retailing.com

I'm looking forward to speaking with you. Most important, remember that our specialized service is virtually Risk-FREE.


Sincerely,


Bob Nelson
President, POWER Retailing™

Email us at bnelson@retailing.com or Call us at 480.460.1980 Copyright © 1996-2002 Power Retailing, Inc. ¬  All Rights Reserved. "POWER Retailing" and "The Power to Take Your Sales to the Top" are Registered Trademark of Power Retailing, Inc. Web site design by: WorldZOO.com, Inc.